Press release
Reventek® Acquires MCS Haircare, a Haircare Company Focused on Multiple Chemical Sensitivity and Hair Loss
VALENCIA, CA (May 2, 2024) Reventek®, a company built on a family of brands, has acquired MCS Haircare. By reducing staff redundancy and opening new distribution channels, Reventek® aims to bring MCS to the forefront of modern haircare.
MCS has a distinctive product line with a dual focus: all-natural, biodegradable haircare products, and serums that help with hair loss.
“The two often go hand in hand these days. You want to restore the damage caused by excessive chemical exposure. This can come from shampoos, conditioners and styling products, but more commonly from environmental factors such as pollution and radiation. Typically, the average consumer has no idea it is happening until they start experiencing hair loss. What we know from people with multiple chemical sensitivity is that the issue stems from an accumulation of chemicals in the body, which leads to extreme sensitivity and subsequent issues. So the idea here is to address the hair loss, and then offer natural products that help prevent it from happening again. This is an exciting, but understandably controversial, topic. Our team will be taking an objective approach to extracting value from MCS’s offerings and, based on a revised roadmap, hopes to turn things around. Many of us here feel there is a great deal of value to be shared between our other brands and MCS.”
The original MCS facility in the Antelope Valley had been closed for two years prior to the acquisition. Its equipment has been moved to Reventek’s existing location in Valencia, and most of the remaining inventory has been retired in preparation for the turnaround. Reventek continues to offer support on MCS Haircare products and plans to bring a revised line back to market.
For more information, email info@reventek.com.
